New product development service


The percentage of sales of successful business organizations tied to the successful Introduction of new products and services is high. However, the failure rate of new products development projects is also high and therefore there is a need for a methodology based on a well-designed process as well as tools and techniques to manage New Product Development (NPD) projects.

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As people's needs often change and improve, the enterprise only continuously improve the product, increase features and functions, improve product quality, improve the appearance of packaging decoration, to adapt to the changing needs of consumers.


For example, the invention of electric light, the updating of automobile design, the innovation of diet, the addition of dandruff function in shampoo, frequency conversion air conditioning and so on. In addition, American subprime mortgage is also financial product development. Even if it fails, it still belongs to the category of product development. 1.Product development is the foundation on which financial institutions live, which is the iron law of market economy. 2.Product development refers not only to the production of new products, but also to the improvement of new products. 3.Product development has beauty, sports and many other aspects of the supplies.

Selection method


Product development should choose those product styles that can adapt to and meet customer needs, but also be designed and developed products. Product development can bring benefits and profits for the enterprise, is the enterprise has maintained a competitive advantage in the market.


The following factors should be considered in the selection of products: 1. Market potential of the product 2. Profitability of the product 3. The competitiveness of the market comprehensively considers the market capacity, whether the products designed and developed have competitive advantages, and considers the competitive weaknesses of the market to select the products that are conducive to the core technological advantages of the enterprise for design and development 4. The available resource conditions consider the material, process, convenience, economy and environmental protection of the products developed and designed 5, consider the existing technical level and production capacity in the process of designing products to fully consider the design of the product can be produced, can conform to its process, can use the existing production capacity to produce the product. If the design of the product does not consider its technology and production capacity, so that the design of the product can only be "armchair" 6. Distribution ability, sales channel and market service ability 7. National policies, laws and regulations, etc.

Product design


Product design is an important part of enterprise product strategy, which determines the characteristics, functions and uses of products.


Functional design of the product


Product function design focuses on the performance and quality of the product, and requires that customer requirements be fully considered in product design, reflecting the economic value of the product, and as a principle, to ensure high quality design, including: precision, excellent performance and stability, durability and after-sales maintenance of convenience. Technical means: value engineering, assembly process simulation, assembly design, quality function selection and computer aided design, etc.


Manufacturability and assemblability


Manufacturability and assemblability design of products, that is, product design should meet the technological requirements of product manufacturing and assembly. The aim is to produce functional and structurally satisfactory products at prices acceptable to customers. Perfect product design represents cost-benefit and is achieved by combining product conception, design and development with manufacturability and assemblability. In order to produce the highest quality products at competitive prices, product manufacturability design must be coordinated with product function design.


For manufacturing and assembly


The product design for manufacturing and assembly is just such a design idea. Under the requirement of meeting the function, quality and appearance of the product, it starts from improving the manufacturability and assemblability of the product, so as to develop the product with lower product development cost, shorter product development cycle and higher product quality. The transformation from "Made in China" to "created in China" is inseparable from the country and enterprises' attention to product development and product design for manufacturing and assembly. For how to design products for manufacturing and assembly, please refer to product Design Guide for Manufacturing and Assembly published by China Machine Press.

Job duties


Product development work content


Make "product development plan" and coordinate the design and development, change the appearance design and structure design of the product.


Relevant departments shall perform their duties according to the product development plan.


1. Relevant records


2. Development Task book


3. Product development plan


4. First product confirmation letter


5. Application for design change


6. New product review record


7. Sample making list


8. New product development


9. New product development procedures:


10. After discussing the specific situation of the product with relevant department personnel, arrange the preparation of "product plan", which describes the main work items in each stage of design and development, responsible department and person in charge, planned completion time and output data.


11. The Product Development Plan shall be revised as the design and development progresses, and shall be issued and recycled as originally revised.


12. Draw product process drawings according to the requirements of "Development Task Book" and "Product Development Plan".


13. Design evaluation of product process drawings, including but not limited to:


-- Whether the product can meet the design objectives


-- Process parameters


-- Quality assurance


-- Technology and production capacity


14. After the process design is evaluated and sent to the customer for review and confirmation, the documents will be issued to the relevant departments and personnel. Submit relevant development documents (e.g. product parts list) to planning department for preparation.


15. After the trial production of new products is completed, relevant departments shall be arranged to review them, including but not limited to:


-- Compliance of samples with design requirements


-- Drawing modification


-- Product parts list/process flow/operation instruction


-- Make small batch trial production plan at the same time if necessary


16. New product development process:


Organization → planning implementation → testing/review → mass production


17. Completed development:


New products have been stable production, all the data sorting, analysis, filing.