Brief introduction to 3D printing and animation design

With animation design. 3 d printing use advanced 3 d digital modeling design cartoon hand do 3 d model, combined with 3 d printing technology, research and practice anime hand for design and production of new digital way, compared to the traditional hand do prototyping methods, sums up the advantages of digital design, innovation, and promote the Chinese cartoon hand do make way design level of ascension. In the past decades, Japanese and American animation products have occupied the global market share of 1359. However, today, the popularity of digital 3D modeling technology and 3D printing technology has created new ways and new possibilities for the design and manufacture of traditional animation peripheral products, which has given China's handcraft industry an opportunity to develop. How to apply the new technology to the design and development of handcrafts and other animation peripheral products, and establish a set of advanced and efficient new way, may be the key to let China's animation handcrafts industry to the world stage.

First, the animation hand market is huge

According to data released by the State Administration of Radio, Film and Television, the global animation industry is worth about $40 billion annually, while related derivative products reach $7.4 trillion, among which mobile apps account for a large proportion. Among China's 1.3 billion people, 400 million teenagers constitute a huge consumer market for animation and its derivative products. Annual sales, children's food 35 billion yuan, toys 20 billion yuan, children's clothing 90 billion yuan, children's audio and video products and all kinds of children's publications more than 10 billion yuan. At the same time, it is worth noting that not only children under the age of 14 have consumer demand for cartoons and derivatives, but also the generations from middle school students to the 1980s generation who have grown up watching cartoons have become powerful consumer groups around cartoons.

The main profit model of animation production and sales in foreign countries is "animation production - animation broadcast - derivative product development - derivative product sales - income - reproduction". But in China, we will find that the industry chain is not complete. Domestic animation industry mainly focuses on animation production and broadcast hair channels, and pays insufficient attention to the development and publicity of derivatives. From the perspective of the proportion of capital allocation, most of the capital usage is in the early and middle stage, while the latter stage, especially in product development, brand authorization and other links, has little input. Even some companies almost have no planning and arrangement of market operation funds needed in the later stage, so they often have to rely on a single channel and products, which have very limited influence, and it is difficult to form valuable animation IP. Therefore, how to work hard in the industry chain, and regard the design and production of animation peripheral derivatives as equally important, and should be part of the advance planning, is an important path to improve the development of the animation industry. As an important part of animation derivatives, it is of practical significance to study the way of creation and production, and to optimize the way of production by using digital modeling and 3D printing technology. Introduction to

Two, the pain points in the production of traditional hand-made prototype

Due to the limitation of the characteristics of materials and tools, the production of traditional hand-made prototypes is difficult to meet the increasingly stringent industrial demands in terms of talent demand and design and production methods, which is the pain point of traditional hand-made prototypes.

(1) High requirements for technical personnel

The design and production of traditional hand-made prototypes require too much talent. A prototype works like a traditional sculptor, using sculptural materials and techniques to create anime characters. The nature of their work determines that the prototype division has the expertise of a sculptor, while at the same time very aware of the charm of the cartoon image. Traditional hand do make main use some clay or clay as the material, although Japan in decades of production is the prototype of the masters have invented they think to use the clay material, but compared with the digital modeling software in the "virtual clay", it still has many disadvantages, such as clay material do you want to be dry after hardening big changes are almost impossible. The traditional clay material determines that the prototype needs to be extremely experienced, in the production of no obvious mistakes.

The high requirements for technical personnel are also reflected in the meticulous production. When traditional clay materials are used to make hand-made figures with a height of more than 10 centimeters, the face of the figures is usually only the size of the thumbnail, which also brings great challenges to the production. All these are caused by the difficulty of traditional materials.

Therefore, in quite a long period of time, it is difficult for college students in China to enter the hands-on industry. The use of digital modeling technology in the computer design does not exist such a problem, because of its easy to modify the characteristics of a large number of hand is the same role of different dress up and dynamic modeling, if the modular design can be achieved will greatly improve the efficiency and production quality. Modular design refers to the way that different parts of the model can be reused, such as body parts, hats, clothing, accessories, etc., can be directly used in the next design. Obviously, a prototype made of clay cannot be directly made into another set of models. That is to say, in the traditional way, each model has to be remade almost from beginning to end, which undoubtedly increases the difficulty of production, especially greatly increases the production cost. Relatively speaking, it will lower the requirements for talents.

(2) It is difficult to make modular design

There are a lot of different costumes and dynamic modeling of the same role in the handwork. If modular design and production can be realized, efficiency and production quality will be greatly improved. Modular design refers to the way that different parts of the model can be reused, such as body parts, hats, clothing, accessories, etc., can be directly used in the next design. Obviously, a prototype made of clay cannot be directly made into another set of models. That is to say, in the traditional way, each model has to be remade almost from beginning to end, which undoubtedly increases the difficulty of production, especially greatly increases the production cost.